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Marketing in a digital world
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Consumer behaviour
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17
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10
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10
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9
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8
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7
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Christian-Albrechts-Universität zu Kiel
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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Journal of business research : JBR
109
Journal of retailing and consumer services
68
SpringerLink / Bücher
44
Journal of marketing communications
36
Journal of marketing management : MM
35
European journal of marketing : EJM
30
The journal of product & brand management
30
Asia Pacific journal of marketing and logistics
28
Journal of marketing
28
Psychology & marketing
28
Journal of Islamic marketing : JIMA
27
Springer eBook Collection
27
The journal of brand management : an international journal
24
The journal of consumer marketing
23
Cogent business & management
22
Journal of retailing
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Gabler Edition Wissenschaft
19
International journal of wine business research : IJWBR
19
Marketing intelligence & planning
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of internet marketing and advertising : IJIMA
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing research : JMR
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Business horizons
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of promotion management : innovations in planning and applied research
17
International journal of consumer studies
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing theory
16
The journal of business & industrial marketing
15
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of Islamic marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
4,192
RePEc
8
BASE
4
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1
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date (oldest first)
1
Bridging gaps:
marketing
in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
2
How digital technologies reshape
marketing
: evidence from a qualitative investigation
Pascucci, Federica
;
Savelli, Elisabetta
;
Gistri, Giacomo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
1
,
pp. 27-58
Persistent link: https://www.econbiz.de/10014227133
Saved in:
3
The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Digital transformation and its influence on changing the
marketing
orientation of business structures and consumer behaviour
Radzikhovska, Yuliia
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 200-209
Persistent link: https://www.econbiz.de/10012587099
Saved in:
7
Digital content
marketing
in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
8
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
9
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
10
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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