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Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin; Ryoo, Yuhosua; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
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Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki; Bang, Hye Jin; Choi, Dongwon; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 2, pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy K.; Kim, Yeonshin - In: International journal of advertising : the review of … 38 (2019) 4, pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
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The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia; Pantoja, Felipe; Yoon, Sukki; Kim, Kacy K. - In: International journal of advertising : the review of … 42 (2023) 3, pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
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Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention
Yoon, Sukki - In: Psychology & marketing 30 (2013) 7, pp. 555-565
Persistent link: https://www.econbiz.de/10009778566
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When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
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How lonely consumers relate to brands : insights from psychological and marketing research
Long, Christopher R.; Yoon, Sukki; Friedman, Mike - In: Strong brands, strong relationships, (pp. 95-105). 2015
Persistent link: https://www.econbiz.de/10011313056
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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113