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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia; Hair, Joseph F.; Pieper, Torsten M.; … - In: Journal of family business strategy 4 (2013) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
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Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.; Saavedra, José Luis; Hair, Joseph F.; … - In: Journal of business research : JBR 133 (2021), pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002
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Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
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Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien; Hair, Joseph F.; Cliquet, Gérard - In: Journal of retailing and consumer services 50 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
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The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.; Cho, Meehee; Hair, Joseph F. - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10012426005