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Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas; Han, Kyuhong; Frennea, Carly; Blut, Markus; … - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa; Durrani, Baseer Ali; Shehawy, Yasser Moustafa - In: Journal of retailing and consumer services 73 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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The Effects of Marketing Mix on Consumer Satisfaction : A Literature Review from Islamic Perspective
Ahmed, Selim - 2015
Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services. Nowadays, different companies follow different types of marketing...
Persistent link: https://www.econbiz.de/10013028333
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550337