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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
21
Marketing
14
Brand management
10
Markenführung
10
Service quality
8
Social network
8
Soziales Netzwerk
8
Theorie
8
Theory
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand
6
Dienstleistungsqualität
6
Markenartikel
6
Market research
6
Marketing management
6
Marketingmanagement
6
Marktforschung
6
Relationship marketing
6
Salespeople
6
USA
6
United States
6
Verkaufspersonal
6
Confidence
5
Customer satisfaction
5
Kundenzufriedenheit
5
Online retailing
5
Online-Handel
5
Services marketing
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
B-to-B-Marketing
4
Behaviour
4
Business-to-business marketing
4
Compensation system
4
Dienstleistungsmarketing
4
Einzelhandel
4
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Online availability
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Undetermined
10
Free
5
Type of publication
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Article
14
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Reprint
1
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Language
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English
21
Author
All
Iacobucci, Dawn
21
Riquelme, Isabel P.
4
Román, Sergio
4
MacInnis, Deborah J.
2
Ostrom, Amy L.
2
Posavac, Steven S.
2
Sanbonmatsu, David M.
2
Austin, J. Matthew
1
Calder, Bobby J.
1
Chang Coupland, Jennifer
1
Cuestas, Pedro J.
1
Cuestas-Diaz, Pedro J.
1
Eisingerich, Andreas B
1
Eisingerich, Andreas B.
1
Grisaffe, Doug
1
Henderson, Geraldine R.
1
Henderson, Geraldine Rosa
1
Kim, Moon-Yong
1
Marcati, Alberto
1
Moon, Sangkil
1
Morgan, Felicia N.
1
Mulcahy, Rory
1
Ostrom, Amy
1
Park, C. Whan
1
Park, C.W
1
Popovich, Deidre L.
1
Priester, Joseph
1
Priester, Joseph R.
1
Riquelme, Isabel
1
Roman, Sergio
1
Russell-Bennett, Rebekah
1
Ruvio, Ayallah A.
1
Seo, Joon
1
Seo, Joon Young
1
Vogus, Timothy J.
1
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Institution
All
John Wiley and Sons <Hoboken, NJ>
1
Published in...
All
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Brand management ; Vol. 1
1
Foundations and trends in marketing : FTMKT
1
Health marketing quarterly
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing in a digital world
1
Marketing through minefields
1
Psychology & marketing
1
The journal of services marketing
1
Vanderbilt Owen Graduate School of Management Research Paper
1
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ECONIS (ZBW)
21
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1
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21
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1
The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
Saved in:
2
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
Saved in:
3
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
4
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
5
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
6
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
7
How attitudes toward product categories drive individual brand attitudes and choice
Posavac, Steven S.
;
Sanbonmatsu, David M.
;
Seo, Joon Young
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 843-852
Persistent link: https://www.econbiz.de/10010484330
Saved in:
8
How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice
Posavac, Steven S.
-
2015
Three experiments examine the role of attitudes toward the category to which a brand belongs in consumers' attitudes toward individual brands. The core findings indicate that what consumers think generally about a category affects their evaluations of singular brands belonging to the category....
Persistent link: https://www.econbiz.de/10013024234
Saved in:
9
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
10
Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
Saved in:
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