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Wahrgenommene Kundendiskriminierung in Dienstleistungsunternehmen : Entwicklung eines Bezugsrahmens
Walsh, Gianfranco - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10003416144
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - 2016
Persistent link: https://www.econbiz.de/10011560272
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013444933
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731