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The role of mental budgeting in philanthropic decision-making
LaBarge, Monica C.; Stinson, Jeffrey L. - In: Nonprofit and voluntary sector quarterly 43 (2014) 6, pp. 993-1013
Persistent link: https://www.econbiz.de/10010463444
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke; Helmig, Bernd - In: Journal of service research : JSR 16 (2013) 4, pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene; Sciulli, Lisa M.; Bhagat, Parimal - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li; Ku, Hsiao-Hsuan - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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Organizational attributes and their effect on donor intentions : examining how the descriptors used in marketing communications can affect donor support
Donaldson, Darla; Winter, Natalie; Bigley, Joel - In: Journal of nonprofit & public sector marketing 33 (2021) 5, pp. 516-538
Persistent link: https://www.econbiz.de/10012802206