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Consumer behaviour
Spieltheorie
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Game theory
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Journal of retailing and consumer services
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Journal of business research : JBR
523
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
185
International journal of internet marketing and advertising : IJIMA
146
Marketing science
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Electronic commerce research
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Journal of internet commerce
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Psychology & marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
130
International journal of advertising : the quarterly review of marketing communications
129
Management science : journal of the Institute for Operations Research and the Management Sciences
117
Asia Pacific journal of marketing and logistics
111
Journal of promotion management : innovations in planning and applied research
108
International journal of consumer studies
106
Journal of promotion management : JPM
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of advertising research
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
101
Information systems research : ISR
94
International journal of retail & distribution management
92
Journal of retailing
92
Cogent business & management
91
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of electronic commerce research : JECR
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
The international review of retail, distribution and consumer research
82
European journal of operational research : EJOR
81
International journal of production economics
80
Marketing intelligence & planning
73
International journal of business information systems : IJBIS
72
International journal of e-business research : an official publication of the Information Resources Management Association
72
International journal of electronic commerce : IJEC
72
The journal of product & brand management
72
Marketing letters : a journal of research in marketing
71
Journal of management information systems : JMIS
70
Journal of international consumer marketing
69
European journal of marketing : EJM
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ECONIS (ZBW)
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1
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
2
Platform manipulation in online retail marketplace with sponsored
advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Targeted
advertising
on competing platforms
Gong, Qiang
;
Pan, Siqi
;
Yang, Huanxing
- In:
The B.E. journal of theoretical economics
19
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011974951
Saved in:
4
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
5
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
6
How much are sellers willing to pay for the features offered by their e-commerce platform?
Lee, Searom
;
Lee, Sang Yup
;
Ryu, Min Ho
- In:
Telecommunications policy : the international journal …
43
(
2019
)
10
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012250505
Saved in:
7
An empirical analysis of seller
advertising
strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
8
Pricing and content development for online media platforms regarding consumer homing choices
Wu, Cheng-Han
;
Chiu, Yun-Yao
- In:
European journal of operational research : EJOR
305
(
2023
)
1
,
pp. 312-328
Persistent link: https://www.econbiz.de/10013479198
Saved in:
9
Advertising
or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making
Wang, Yan
;
Mei, Shue
;
Zhong, Weijun
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596
Saved in:
10
Offering custom products using a C2M model : collaborating with an e-commerce platform
He, Bo
;
Mirchandani, Prakash
;
Yang, Guang
- In:
International journal of production economics
262
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014329763
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