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Kato, Ryo; Hoshino, Takahiro - 2020

Persistent link: https://www.econbiz.de/10012316401

The role of new product launch on variety seeking buying behaviour in hygienic products

Ibrahimi, Arta Ejupi; Ejupi, Diellza - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 132-144

Persistent link: https://www.econbiz.de/10012512773

Examining customer satisfaction and purchase intention toward a new product before its launch : cookies enriched with spirulina

Istijanto; Arifin, Yalun; Nurhayati - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study aims to examine the effects of product attributes during the prototype stage on customer satisfaction and intention to buy. The new product examined was cookies enriched with spirulina. The theories serving as the foundation of explanation were Stimulus-Organism-Response (S-O-R)...

Persistent link: https://www.econbiz.de/10014506346

The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity

Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157

Persistent link: https://www.econbiz.de/10013390992

Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR

Gera, Navneet; Yadav, Sangeeta; Dana, Leo Paul; Mittal, … - In: International journal of business information systems : … 43 (2023) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10014307442

A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

Persistent link: https://www.econbiz.de/10011542615

Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking

Hui, Sam K.; Huang, Yanliu; Suher, Jacob; Inman, J. Jeffrey - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462

Persistent link: https://www.econbiz.de/10009786184

The windfall gain effect : using a surprise discount to stimulate add-on purchases

Kim, Esther L.; Tanford, Sarah - In: International journal of hospitality management 95 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012547729

Are the factors affecting satisfaction and actual purchase the same? : comparisons between unplanned and planned purchase

Yang, Sujin; Lee, Yun Jung - In: Journal of fashion marketing and management 21 (2017) 2, pp. 172-186

Persistent link: https://www.econbiz.de/10011661963

Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods

Seo, Joon Yong; Yoon, Sukki; Vangelova, Milena - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 645-659

Persistent link: https://www.econbiz.de/10011614278

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