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~subject:"Consumer behaviour"
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Consumer behaviour
Spieltheorie
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Game theory
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Supply chain
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Lieferkette
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Theorie
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Grewal, Dhruv
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Rajagopal
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Das, Gopal
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Pantano, Eleonora
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Zielke, Stephan
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22
Spann, Martin
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Hollebeek, Linda D.
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Bronnenberg, Bart J.
20
Dwivedi, Yogesh Kumar
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Homburg, Christian
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Jiang, Baojun
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Roggeveen, Anne L.
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Veloutsou, Cleopatra
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Edward Elgar Publishing
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European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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NetLibrary, Inc
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Stellenbosch University / Bureau for Economic Research
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The Nielsen Company (Germany)
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMACOM
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Accenture GmbH <Kronberg im Taunus>
1
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Journal of retailing and consumer services
791
Journal of business research : JBR
642
The journal of product & brand management
326
The journal of brand management : an international journal
310
Journal of retailing
194
Psychology & marketing
177
International journal of retail & distribution management
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The international review of retail, distribution and consumer research
145
Management science : journal of the Institute for Operations Research and the Management Sciences
129
European journal of marketing : EJM
128
Asia Pacific journal of marketing and logistics
122
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Journal of marketing
111
Journal of marketing communications
111
International journal of hospitality management
110
Marketing intelligence & planning
110
Journal of the Academy of Marketing Science
105
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
103
Journal of strategic marketing
99
The journal of consumer marketing
92
SpringerLink / Bücher
91
Marketing letters : a journal of research in marketing
85
European journal of operational research : EJOR
83
International journal of consumer studies
83
International journal of retail and distribution management
82
Journal of marketing management : MM
82
Journal of revenue and pricing management
79
Journal of international consumer marketing
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
76
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
75
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
71
Journal of marketing research : JMR
69
International journal of electronic marketing and retailing : IJEMR
67
International journal of production economics
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Cogent business & management
66
Marketing : ZFP ; journal of research and management
66
International marketing review
60
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ECONIS (ZBW)
17,618
Other ZBW resources
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1
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
2
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
3
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
4
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
5
Interaction between channel strategy and store
brand
decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
6
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
7
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
8
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
9
The role of store
brand
spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
10
Money-back guarantee and
pricing
decision with retailer's store
brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
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