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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung; Lobel Trong Thuy Tran - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
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Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
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The impact of frequent social Internet consumption : increased procrastination and lower life satisfaction
Hinsch, Christian; Sheldon, Kennon M. - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 496-505
Persistent link: https://www.econbiz.de/10010230119
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Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
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Virtual community, purchasing behaviour, and emotional well-being
Chou, Cindy Yunshin; Sukanlaya Sawang - In: Australasian marketing journal 23 (2015) 3, pp. 207-217
Persistent link: https://www.econbiz.de/10011383308
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Conspicuous consumption of online social networking devices and subjective well-being of Bangkokians
Herberholz, Chantal; Prapaipanich, Nattaya - In: The Singapore economic review : journal of the Economic … 64 (2019) 5, pp. 1371-1395
Persistent link: https://www.econbiz.de/10012295213
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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
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The effect of social networking sites’ activities on customers’ well-being
Lee, Seonjeong - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1086-1105
Persistent link: https://www.econbiz.de/10011922301
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Impact of electronic word-of-mouth on brand awareness in the video game sector : a study on Digital Happiness
Sam'un Jaja Raharja; Dewakanya, Anindita Citra - In: International journal of trade and global markets 13 (2020) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10012179306