Narrow search
Showing 1 - 10 of 20
Cover Image
Kognitive Prozesse am Point of Sale : zur Qualität von Datenerhebungsmethoden der Konsumentenforschung
Büttner, Oliver B. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003779883
Cover Image
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Cover Image
Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793
Persistent link: https://www.econbiz.de/10009792694
Cover Image
Balancing the balance : self-control mechanisms and compulsive buying
Horváth, Csilla; Büttner, Oliver B.; Belei, Nina; … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 120-132
Persistent link: https://www.econbiz.de/10011506139
Cover Image
A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
Cover Image
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Cover Image
Indulge or reduce? : a cross-country investigation of consumption patterns following pandemic lockdowns
Riefler, Petra; Büttner, Oliver B.; Davvetas, Vasileios - In: Journal of international marketing 32 (2024) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10014631147
Cover Image
A dual-process model of brand extension : taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Estes, Zachary; Gibbert, Michael; Guest, Duncan; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
Cover Image
Loyalty program structure and consumers' perceptions of status : feeling special in a grocery store?
Arbore, Alessandro; Estes, Zachary - In: Journal of retailing and consumer services 20 (2013) 5, pp. 439-444
Persistent link: https://www.econbiz.de/10009768993
Cover Image
Shopping to and fro : ideomotor compatibility of arm posture and product choice
Streicher, Mathias C.; Estes, Zachary - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 325-336
Persistent link: https://www.econbiz.de/10011531082