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Barriers to adoption of Islamic banking in Pakistan
Butt, Irfan; Saleem, Nausherwan; Ahmed, Hassan; Altaf, … - In: Journal of Islamic marketing : JIMA 2 (2011) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10009384286
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Consumer perceptions of foreign fast food restaurants in an emerging market
Rauf, Ateeq Abdul; Butt, Irfan - In: International journal of leisure and tourism marketing … 3 (2012) 1, pp. 40-70
Persistent link: https://www.econbiz.de/10009541797
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Sensory properties, purchase attributes and usages of date-syrup by expatriate consumers in Oman
Bhuian, Shahid N.; Butt, Irfan; Al Balushi, Maha Khamis; … - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 264-281
Persistent link: https://www.econbiz.de/10012257962
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Antecedents and consequences of customer loyalty in Qatar
Bhuian, Shahid N.; Al Balushi, Maha Khamis; Butt, Irfan - In: Journal for global business advancement : JGBA 11 (2018) 1, pp. 41-63
Persistent link: https://www.econbiz.de/10011941152
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Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Butt, Irfan; Mukerji, Bhasker; Shareef, Mahmud Akhter - In: Journal of customer behaviour 16 (2017) 3, pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
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Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan; Iqbal, Tariq; Zohaib, Sadia - In: Health marketing quarterly 36 (2019) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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Ethical reputation and retail bank selection : a sequential exploratory mixed-methods study in an emerging economy
Butt, Irfan; Ul-Haq, Shoaib; Shareef, Mahmud Akhter; … - In: International journal of bank marketing 40 (2022) 7, pp. 1526-1554
Persistent link: https://www.econbiz.de/10013532382
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Effect of trust on e-shopping adoption : an emerging market context
Butt, Irfan; Mukerji, Bhasker; Shareef, Mahmud Akhter; … - In: Journal of internet commerce 21 (2022) 3, pp. 320-340
Persistent link: https://www.econbiz.de/10013352909