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Consumer behaviour
Social marketing
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Social Marketing
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Market segmentation
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Australia
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Australien
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Marktsegmentierung
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Alcohol consumption
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Rundle-Thiele, Sharyn
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Knox, Kathy
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Arli, Denni
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Lye, Ashley
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Shao, Wei
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Tkaczynski, Aaron
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Young consumers : insight and ideas for responsible marketers
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business horizons
1
Health marketing quarterly
1
International journal of business excellence
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer marketing
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Journal of customer behaviour
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Journal of philanthropy and marketing
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Journal of retailing and consumer services
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Qualitative market research : an international journal
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Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
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2
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
3
Reducing plastic waste in the workplace : a program evaluation
Mathew, Alieena
;
Isbanner, Sebastian
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
14
(
2024
)
2
,
pp. 228-249
Persistent link: https://www.econbiz.de/10015061325
Saved in:
4
"Everyone was wasted"! : insights from adolescents' alcohol experience narratives
Knox, Kathy
;
Schmidtke, David James
;
Dietrich, Timo
; …
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011615400
Saved in:
5
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
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6
Patient influences on satisfaction and loyalty for GP services
Rundle-Thiele, Sharyn
;
Russell-Bennett, Rebekah
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10003985111
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7
Bridging the gap between claimed and actual behaviour : the role of observational research
Rundle-Thiele, Sharyn
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 295-306
Persistent link: https://www.econbiz.de/10003876976
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8
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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9
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
10
Co-designing with young consumers : reflections, challenges and benefits
Durl, James
;
Trischler, Jakob
;
Dietrich, Timo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10011806362
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