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Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant; Kalafatis, Stavros P.; Ledden, Lesley - In: Marketing intelligence & planning 32 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
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Consumer behavior on cashback websites : network strategies
Parida, Vinit; Patel, Pankaj C.; Wincent, Joakim; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2101-2107
Persistent link: https://www.econbiz.de/10011471724
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Understanding Chinese tourists' food consumption in the United States
Wu, Kaiyang; Raab, Carola; Chang, Wen; Krishen, Anjala - In: Journal of business research : JBR 69 (2016) 10, pp. 4706-4713
Persistent link: https://www.econbiz.de/10011554762
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Effect of consumer brand equity on purchase intention : considering socioeconomic status and gender as moderating effects
Aydin, Gokhan; Ülengin, Burç - In: Journal of euromarketing 24 (2015) 2/3, pp. 107-119
Persistent link: https://www.econbiz.de/10011408856
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Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity
Bhutto, Maqsood Hussain; Tariq, Beenish; Azhar, Sarwar; … - In: European business review 34 (2022) 1, pp. 62-84
Persistent link: https://www.econbiz.de/10013164647
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Fashion shopping on the go : a dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage
Ng, Felicity Zi-Xuan; Yap, Hui-Yee; Tan, Garry Wei-Han; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169663
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Enhancing perceived credibility during a pandemic : exploring factors affecting consumer behavioral intention in an online ordering environment
Misra, Richa; Srivastava, Shalini - In: Journal of electronic commerce in organizations : JECO 19 (2021) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10012799997
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Acceptance of unpackaged food products
Boßow-Thies, Silvia; Preuß, Marion; Schwarz, Joachim - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 127-141
Persistent link: https://www.econbiz.de/10012549609
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From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.; Srivastava, R. V.; Roy, Donald P.; … - In: Journal of marketing for higher education 31 (2021) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10012549779