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Impact of food brand controversy on consumers' attitude toward brand and company

Banerjee, Saikat - In: Journal of food products marketing 24 (2018) 4, pp. 413-440

Persistent link: https://www.econbiz.de/10011880372

On the relationship between online brand community and brand preference in political market

Banerjee, Saikat - In: International review on public and non-profit marketing 18 (2021) 1, pp. 27-55

Persistent link: https://www.econbiz.de/10012428312

Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect

Banerjee, Saikat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 198-216

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Identification and measurement of brand identity and image gap : a quantitative approach

Roy, Dilip; Banerjee, Saikat - In: The journal of product & brand management 23 (2014) 3, pp. 207-219

Persistent link: https://www.econbiz.de/10010393861

Factors shaping attitude of voters about celebrity politicians : direct and indirect effects

Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Journal of business research : JBR 109 (2020), pp. 210-220

Persistent link: https://www.econbiz.de/10012238051

Factors responsible behind political brand preference : an empirical study on Indian voters

Banerjee, Saikat; Chaudhuri, Bibek Ray - In: Marketing intelligence & planning 34 (2016) 4, pp. 559-582

Persistent link: https://www.econbiz.de/10011571128

Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals

Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150

Persistent link: https://www.econbiz.de/10011979338

The role of retailers during brand scandals : insights from a case study

Kapoor, Sunaina; Banerjee, Saikat; Signori, Paola - In: International journal of retail and distribution management 50 (2022) 2, pp. 276-298

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Brand love and party preference of young political consumers (voters)

Banerjee, Saikat; Chaudhuri, Bibek Ray - In: International review on public and non-profit marketing 19 (2022) 3, pp. 475-503

Persistent link: https://www.econbiz.de/10013435728

Factors responsible behind political brand preference: an empirical study on Indian voters

Banerjee, Saikat; Ray Chaudhuri, Bibek - In: Marketing Intelligence & Planning 34 (2016) 4, pp. 559-582

Purpose – Political parties are continuously interested to gain knowledge about the factors that influence the voter to select political candidate of his/her choice. The purpose of this paper is to examine cumulative impact of sources of associations on voters’ preference of the political...

Persistent link: https://www.econbiz.de/10014947195