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"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
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In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in … the Pakistan tourism industry. The sample of 300 respondents were taken and data was analyzed using Confirmatory Factor …
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The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...
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