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McCarthy, Ian P. - 2010

on the theory of dramaturgy and service marketing, we present a typology identifying four distinct and viable …

Persistent link: https://www.econbiz.de/10013151681

Chakraborty, Subhajit; Kaynak, Hale - In: International journal of services and standards 9 (2014) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011283344

Poddar, Amit; Ozcan, Timucin; Madupalli, Ramana Kumar - In: The journal of services marketing 29 (2015) 2, pp. 124-136

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Martin, Charles L. - In: The journal of services marketing 30 (2016) 1, pp. 11-15

Persistent link: https://www.econbiz.de/10011445595

Seppänen, Kaisa; Huiskonen, Janne; Karppinen, Henri - In: International journal of services and operations management 17 (2014) 4, pp. 439-452

Persistent link: https://www.econbiz.de/10010410864

Oskaki, Takanori; Kubota, Yukihiro - In: Journal of air transport management 57 (2016), pp. 196-201

Persistent link: https://www.econbiz.de/10011610997

Voorhees, Clay M.; Fombelle, Paul W.; Gregoire, Yany; … - In: Journal of business research : JBR 79 (2017), pp. 269-280

Persistent link: https://www.econbiz.de/10011745316

Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; … - In: Journal of service research 24 (2021) 3, pp. 329-353

Persistent link: https://www.econbiz.de/10012592938

Gong, Xiushuang; Wang, Hanwen; Zhang, Xiadan; Tian, Hui - In: Journal of retailing and consumer services 68 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013366271

Li, Yi; Wang, Chongli; Song, Bo - In: Journal of service theory and practice 33 (2023) 1, pp. 46-71

Persistent link: https://www.econbiz.de/10014301940