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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

The demand effects of joint product advertising in online videos

Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937

Persistent link: https://www.econbiz.de/10011338803

The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement

Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496

Persistent link: https://www.econbiz.de/10010199557

Are they listening? : designing online recommendations for today's consumers

Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200

Persistent link: https://www.econbiz.de/10009793426

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

Promotion on the internet : the impact on the consumer and its effects : selected examples

Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703

Persistent link: https://www.econbiz.de/10014382111

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Attribution modelling in digital advertising for e-commerce

Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37

Persistent link: https://www.econbiz.de/10013041198

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

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