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Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Position effects in search advertising and their moderators : a regression discontinuity approach

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557

Persistent link: https://www.econbiz.de/10011483113

Attribution strategies and return on keyword investment in paid service advertising

Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848

Persistent link: https://www.econbiz.de/10011617411

How should search ads platform balance ads quality and quantity : comparison between business search and community search ads

Li, Xiaoling; Yan, Hui; Li, Xinjian - In: International journal of services technology and management 22 (2016) 6, pp. 331-347

Persistent link: https://www.econbiz.de/10011665160

Application of regulatory focus theory to search advertising

Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502

Persistent link: https://www.econbiz.de/10010459751

Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response

Goh, Khim Yong; Chu, Junhong; Wu, Jing - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 34-45

Persistent link: https://www.econbiz.de/10011292341

Immediate responses of online brand search and price search to TV ads

Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100

Persistent link: https://www.econbiz.de/10012176072

An empirical analysis of seller advertising strategies in an online marketplace

Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012242419

The amplifying effect of branded queries on advertising in multi-channel retailing

Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260

Persistent link: https://www.econbiz.de/10012230588

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