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Creative consumers : awareness, attitude and action

Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507

Persistent link: https://www.econbiz.de/10009407503

CGIP : Managing Consumer Generated Intellectual Property

Berthon, Pierre R. - 2016

Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of ‘consumer generated intellectual property' (CGIP). In this paper, we...

Persistent link: https://www.econbiz.de/10013003548

Game on : engaging customers and employees through gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011422826

Special issue: Leveraging users as innovators : managing the creative potential of individual consumers

Bogers, Marcel L. A. M. (ed.); McCarthy, Ian P. (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011428848

Is it all a game? : understanding the principles of gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420

Persistent link: https://www.econbiz.de/10011300887

Knowing what they know : a managerial perspective on consumer knowledge

Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685

Persistent link: https://www.econbiz.de/10011392854

Nomen est omen : formalizing customer labeling theory

Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204

Persistent link: https://www.econbiz.de/10010233420

But you promised! : managing consumers’ psychological contracts

Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368

Persistent link: https://www.econbiz.de/10011514802

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers

Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183

Persistent link: https://www.econbiz.de/10009126418

Unveiling videos : consumer-generated ads as qualitative inquiry

Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060

Persistent link: https://www.econbiz.de/10009316143