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~subject:"Consumer behaviour"
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The role of art infusion in en...
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Consumer behaviour
Konsumentenverhalten
125
Relationship marketing
54
Beziehungsmarketing
53
Advertising
41
Emotion
39
Werbung
37
Advertising effects
35
Werbewirkung
35
Brand management
29
Markenführung
29
Luxury goods
28
Luxusgüter
28
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
16
Markenimage
16
Service quality
16
Dienstleistungsqualität
15
Online retailing
15
Online-Handel
15
E-commerce
13
Electronic Commerce
13
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Lieferantenmanagement
12
Supplier relationship management
12
Ethics
11
Ethik
11
Fundraising
11
Betriebliche Wertschöpfung
10
Einzelhandel
10
Marketing
10
Nachhaltigkeit
10
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Online availability
All
Undetermined
109
Free
8
Type of publication
All
Article
119
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
115
Aufsatz in Zeitschrift
115
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
research-article
1
Language
All
English
127
Author
All
Septianto, Felix
67
Thaichon, Park
44
Quach, Sara
31
Seo, Yuri
10
Chiew, Tung Moi
8
Bandyopadhyay, Argho
7
Northey, Gavin
7
Paramita, Widya
7
Thaichon, Paramaporn
7
Hamelin, Nicolas
6
Shao, Wei
6
Jebarajakirthy, Charles
5
Lavuri, Rambabu
5
Nallaperuma, Kaushalya
5
Arli, Denni
4
Hiram Ting
4
Japutra, Arnold
4
Kemper, Joya A.
4
Nasution, Reza Ashari
4
Arnita, Devi
3
Cheah, Jun-Hwa
3
Chowdhury, Rafi M. M. I.
3
Ferm, Lars-Erik Casper
3
Jaiswal, Deepak
3
Jayawardena, Nirma Sadamali
3
Ko, Eunju
3
Kwon, Junbum
3
Lang, Bodo
3
Ross, Mitchell
3
Tjiptono, Fandy
3
Zhang, Yunen
3
Zhao, Fang
3
An, Jake
2
Barari, Mojtaba
2
Choi, Dayeon
2
Dolan, Rebecca
2
Jin, Ting
2
Kemper, Joya
2
Lee, Michael S. W.
2
Lim, Xin-Jean
2
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Published in...
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Journal of retailing and consumer services
32
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Marketing intelligence & planning
5
Psychology & marketing
5
European journal of marketing
4
Journal of consumer behaviour
4
Journal of business ethics : JBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Services marketing quarterly
3
Australasian marketing journal
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of advertising
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing letters : a journal of research in marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Transforming relationship marketing : strategies and business models in the digital age
1
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ECONIS (ZBW)
126
Other ZBW resources
1
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
3
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
4
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
5
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
6
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
7
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
8
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
9
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
10
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
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