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Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp; Rauschnabel, Philipp A. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Spreer, Philipp - 2024
Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.
Persistent link: https://www.econbiz.de/10015051037
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Digitales In-Store-Marketing : Erkenntnisse zu Akzeptanz und Wirkung
Spreer, Philipp - 2013
Persistent link: https://www.econbiz.de/10009715878
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Behavioral appeals to influence product return behavior : theoretical foundations and experimental applications
Pfrang, Thilo - 2015
Persistent link: https://www.econbiz.de/10011481414
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Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner; … - In: Journal of marketing 81 (2017) 6, pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
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The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Atalay, A. Selin; El Kihal, Siham; Pfrang, Thilo - In: Psychology & marketing 39 (2022) 9, pp. 1677-1686
Persistent link: https://www.econbiz.de/10013465105
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Why do customers use self-service information technologies in retail?
Kallweit, Katrin; Spreer, Philipp; Toporowski, Waldemar - In: Journal of retailing and consumer services 21 (2014) 3, pp. 268-276
Persistent link: https://www.econbiz.de/10010348759