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Endogenous consumption and metered paywalls
Wang, Chutian; Zhou, Bo; Joshi, Yogesh V. - In: Marketing science 43 (2024) 1, pp. 158-177
Persistent link: https://www.econbiz.de/10014470132
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu; Du, Rex Yuxing - In: Journal of advertising research 60 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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The effects of digital media buying on advertisers
Šehić, Lejla; Peštek, Almir - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 279-291
Persistent link: https://www.econbiz.de/10012253955
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Binge watching and advertising
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
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Kids and branding in a digital world
Gunter, Barrie - 2016
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children
Persistent link: https://www.econbiz.de/10013523437