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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
40
Werbung
39
Konsumentenverhalten
33
Advertising effects
23
Werbewirkung
23
USA
17
United States
17
Marketing
15
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
13
Online-Marketing
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12
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10
Markenführung
10
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9
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9
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Kanada
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Lieferantenmanagement
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Supplier relationship management
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Künstliche Intelligenz
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Nonprofit organization
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Nonprofit-Organisation
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Brand image
6
Canada
6
Dienstleistungsqualität
6
Markenimage
6
Neuseeland
6
Nonprofit marketing
6
Nonprofit-Marketing
6
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English
33
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Campbell, Colin L.
15
Ford, John B.
11
Sands, Sean
10
Campbell, Colin
6
Ferraro, Carla
6
Merchant, Altaf
5
Heinrich, Daniel
2
Kietzmann, Jan
2
Mavrommatis, Alexis
2
Pitt, Leyland F.
2
Plangger, Kirk
2
Schau, Hope Jensen
2
Zhang, Weiyong
2
Andonopoulos, Vasiliki Vicki
1
Arguello, Ariana
1
Bartier, Anne-Laure
1
Bates, Kenneth
1
Berthon, Pierre R.
1
Bonnici, Joseph
1
Botzenhardt, Achim Harald
1
Campbell, Colin M.
1
Cooper, Holly B.
1
Demsar, Vlad
1
Dianoux, Christian
1
Evans, Nathaniel J.
1
Ewing, Michael
1
Farrell, Justine Rapp
1
Ferguson, Sarah Lord
1
Friedman, Mike
1
Grimm, Pamela E.
1
Harrison, Kristina
1
Heinonen, Kristina
1
Herrmann, Jean-Luc
1
Karande, Kiran
1
Krider, Robert E.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Liu, Ran
1
Mady, Sarah
1
Mady, Tarek
1
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Journal of advertising research
6
Business horizons
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Annals of tourism research : ATR ; a social sciences journal
1
Australasian marketing journal
1
Consumption and public life
1
Critical review : an interdisciplinary journal of politics and society
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of the Operational Research Society : OR
1
Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
What do we know about segmentation and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
2
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
3
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
4
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
5
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
6
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
7
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
8
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
Saved in:
9
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
10
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
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