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Consumer behaviour
Multinationales Unternehmen
52,988
Transnational corporation
48,345
Markenführung
16,982
Brand management
16,981
Auslandsinvestition
13,640
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2,943
Strategisches Management
2,899
Strategic management
2,525
Corporate Social Responsibility
2,524
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Markenpolitik
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Firm performance
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Phau, Ian
42
Loureiro, Sandra Maria Correia
35
Han, Heesup
28
Diamantopoulos, Adamantios
27
Huber, Frank
27
Ko, Eunju
27
Dawes, John
26
Melewar, T. C.
26
Wiedmann, Klaus-Peter
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Bang, Nguyen
22
Hollebeek, Linda D.
22
Guzman, Francisco
21
Veloutsou, Cleopatra
21
Bauer, Hans H.
20
Romaniuk, Jenni
20
Usman, Osly
20
Sattler, Henrik
19
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Gázquez-Abad, Juan Carlos
17
Paul, Justin
17
Pelsmacker, Patrick de
17
Bagozzi, Richard P.
16
Burmann, Christoph
16
Fournier, Susan
16
Gierl, Heribert
16
Park, C. Whan
16
Sreejesh, S.
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Bronnenberg, Bart J.
15
Dubé, Jean-Pierre
15
Khan, Imran
15
Kunkel, Thilo
15
Martínez-López, Francisco J.
15
Septianto, Felix
15
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National Bureau of Economic Research
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5
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3
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3
Center of Market Oriented Product and Production Management
2
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2
Edward Elgar Publishing
2
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Helmut-Schmidt-Universität
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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AMACOM
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Athens Institute for Education and Research
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Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
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Journal of business research : JBR
508
Journal of retailing and consumer services
339
The journal of brand management : an international journal
317
The journal of product & brand management
305
Psychology & marketing
144
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
99
Journal of marketing communications
94
International journal of hospitality management
89
Journal of international consumer marketing
88
Journal of fashion marketing and management
72
The journal of consumer marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International marketing review
69
Journal of strategic marketing
69
Marketing intelligence & planning
67
International journal of advertising : the review of marketing communications
66
Marketing letters : a journal of research in marketing
66
Journal of marketing
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
Journal of marketing management : MM
63
Journal of global marketing
62
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : innovations in planning and applied research
61
SpringerLink / Bücher
61
Cogent business & management
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : JPM
57
International journal of internet marketing and advertising : IJIMA
56
International journal of consumer studies
55
Journal of the Academy of Marketing Science
55
International journal of advertising : the quarterly review of marketing communications
50
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
49
Journal of marketing research : JMR
48
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
43
International journal of retail & distribution management
42
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ECONIS (ZBW)
10,061
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1
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date (oldest first)
1
Cognitive and emotional processing of
brand
logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
2
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Co-creating corporate
brand
identity with online
brand
communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
4
Strength of corporate social responsibility as a corporate
brand
association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
5
The role of
brand
authenticity in developing
brand
trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
6
A framework to attain
brand
promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
7
Corporate branding,
brand
psychological ownership and
brand
citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
8
Synergistic effect of matching corporate and product
brand
images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
9
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella
brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
10
Brand
purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
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