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~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
66
Markenführung
66
Konsumentenverhalten
62
Marketingmanagement
58
Marketing management
51
Brand image
43
Markenimage
43
Markenartikel
41
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41
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33
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Theorie
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20
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15
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15
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English
62
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Lehmann, Donald R.
33
Keller, Kevin Lane
27
Farley, John U.
5
Golmohammadi, Alireza
4
Rajavi, Koushyar
4
Biswas, Dipayan
3
Gupta, Sunil
3
Heckler, Susan E.
3
Houston, Michael J.
3
Kopalle, Praveen K.
3
Parker, Jeffrey R.
3
Aaker, David A.
2
Albrecht, Carmen-Maria
2
Botti, Simona
2
Kushwaha, Tarun
2
Lynch, John G.
2
MacInnis, Deborah J.
2
Markos, Ereni
2
Neslin, Scott A.
2
Pechmann, Cornelia
2
Sood, Sanjay
2
Steenkamp, Jan-Benedict E. M.
2
Stephen, Andrew T.
2
Stuart, Jennifer Ames
2
Avery, Jill
1
Bettman, James R.
1
Bilgicer, Tolga
1
Bloom, Paul N.
1
Bridges, Sheri
1
Briesch, Richard
1
Bull, J. S.
1
Chung, Jaeyeon
1
Corfman, Kim P.
1
Douglass, Tom
1
Erling Olsen, Lars
1
Fiske, Susan T.
1
Gauri, Dinesh Kumar
1
Goldenberg, Jacob
1
Han, Sangman
1
Hattula, Stefan
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of retailing
4
Report / Marketing Science Institute
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Measuring and managing brands
3
Report / Marketing Science Institute / Marketing Science Institute
3
Brand management ; Vol. 2
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of research on marketing and corporate social responsibility
1
International journal of hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
MSI reports : working paper series
1
Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
1
Saïd Business School WP 2016-14
1
The Sage handbook of advertising
1
The connected customer : the changing nature of consumer and business markets
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
62
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Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
4
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
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