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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
72
Advertising
49
Werbung
48
Brand management
38
Meta-analysis
37
Markenführung
36
Meta-Analyse
34
Advertising effects
33
Werbewirkung
33
Markenimage
27
Brand image
25
Marktforschung
18
Theorie
18
Bibliometrie
17
Deutschland
17
Germany
17
Luxury goods
17
Luxusgüter
17
Bibliometrics
16
Market research
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Theory
15
Betriebswirtschaftslehre
14
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Marketing management
13
Social Web
13
Social web
13
Business economics
12
Empirical method
11
Empirische Methode
11
B-to-B-Marketing
10
Business-to-business marketing
10
Gender
10
Geschlecht
10
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Undetermined
43
Free
7
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Article
63
Book / Working Paper
9
Type of publication (narrower categories)
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Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatzsammlung
3
Arbeitspapier
2
Collection of articles of several authors
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
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1
research-article
1
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Language
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English
69
German
3
Author
All
Eisend, Martin
41
Christodoulides, George
26
Michaelidou, Nina
9
Stathopoulou, Anastasia
7
Veloutsou, Cleopatra
5
Balabanis, George
4
Boukis, Achilleas
3
Chatzipanagiotou, Kalliopi
3
Hermann, Erik
3
Hudders, Liselot
3
Rosengren, Sara
3
Rößner, Anna
3
Semaan, Rania W.
3
Apaolaza, Vanessa
2
Cauberghe, Verolien
2
Hartmann, Patrick
2
Khan, M. Sajid
2
Kuß, Alfred
2
Mandler, Timo
2
Möller, Jana
2
Pappu, Ravi
2
Pick, Doreén
2
Schuchert-Güler, Pakize
2
Siamagka, Nikoletta Theofania
2
Tarrahi, Farid
2
Argyriou, Evmorfia
1
Arslanagic-Kalajdzic, Maja
1
Athwal, Navdeep
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Biswas, Dipayan
1
Boisvert, Jean
1
Borel, Laurence
1
Borges, Adilson
1
Brakus, J. Joško
1
Cadogan, John W.
1
Chatzidakis, Andreas
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Meulenaer, Sarah
1
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ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
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Journal of business research : JBR
10
International marketing review
5
Journal of international marketing
5
Journal of advertising
4
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
International journal of advertising : the review of marketing communications
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in advertising research
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
Wirtschaftspsychologie
1
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Source
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ECONIS (ZBW)
71
Other ZBW resources
1
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1
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
2
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
3
Socio-cognitive determinants of consumers’ support for the fair trade movement
Chatzidakis, Andreas
;
Kastanakis, Minas
;
Stathopoulou, …
- In:
Journal of business ethics : JOBE
133
(
2016
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10011432812
Saved in:
4
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
5
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
6
The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
102
(
2019
),
pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
Saved in:
7
The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George
;
Stathopoulou, Anastasia
- In:
Journal of business research : JBR
123
(
2021
),
pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
Saved in:
8
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
9
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
10
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
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