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How sensitive are sports fans to unemployment?
Reade, J. James; Ours, Jan C. van - 2021
We analyze attendance of professional football matches in England finding that it is related to unemployment over a very long period of time. More unemployment leads to lower attendances. Distinguishing between leagues, we find that the relationship is larger for lower leagues, i.e. attendance...
Persistent link: https://www.econbiz.de/10012545116
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Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
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Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.; Fader, Peter; Kahn, Barry - 2011
Persistent link: https://www.econbiz.de/10009376818
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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A comparative analysis of sports gambling in the United States
Dwyer, Brendan; Hayduk, Ted, III; Drayer, Joris - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949