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Consumer behaviour
Marketing
31,521
Relationship marketing
26,460
Beziehungsmarketing
25,785
Electronic Commerce
24,084
E-commerce
21,463
Einzelhandel
17,903
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16,187
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5,728
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4,284
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4,192
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4,036
Internet marketing
4,004
Brand management
3,970
Markenführung
3,953
United States
3,940
Lieferantenmanagement
3,857
Supplier relationship management
3,853
marketing
2,604
Digitalisierung
2,534
Markenimage
2,518
Brand image
2,483
Supply chain
2,456
Welt
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Han, Heesup
41
Hollebeek, Linda D.
36
Grewal, Dhruv
35
Verhoef, Peter C.
34
Loureiro, Sandra Maria Correia
31
Mattila, Anna S.
31
Swoboda, Bernhard
29
Usman, Osly
29
Huber, Frank
28
Schramm-Klein, Hanna
28
Gázquez-Abad, Juan Carlos
27
Kumar, V.
26
Bauer, Hans H.
25
Martínez-López, Francisco J.
24
Das, Gopal
23
Klaus, Philipp
23
Pantano, Eleonora
23
Khare, Arpita
22
Wiedmann, Klaus-Peter
22
Bang, Nguyen
21
Herrmann, Andreas
21
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Rudolph, Thomas
20
Ahn, Jiseon
19
Balaji, M. S.
19
Gijsbrechts, Els
19
Gil Saura, Irene
19
Paul, Justin
19
Quach, Sara
19
Dwivedi, Yogesh Kumar
18
Foscht, Thomas
18
Khan, Imran
18
Rajagopal
18
Walsh, Gianfranco
18
Blut, Markus
17
Chintagunta, Pradeep K.
17
Evanschitzky, Heiner
17
Rahman, Zillur
17
Roggeveen, Anne L.
17
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National Bureau of Economic Research
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RWTH Aachen
8
IGI Global
6
Information Resources Management Association
5
Friedrich-Schiller-Universität Jena
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
OECD
4
Peter Lang GmbH
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Books on Demand GmbH <Norderstedt>
3
Haufe-Lexware GmbH & Co. KG
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
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Maastricht Research School of Economics of Technology and Organizations
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2
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2
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1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
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Journal of retailing and consumer services
900
Journal of business research : JBR
503
International journal of hospitality management
198
Journal of retailing
175
International journal of retail & distribution management
153
The international review of retail, distribution and consumer research
148
The journal of services marketing
130
Psychology & marketing
122
The journal of product & brand management
113
Journal of the Academy of Marketing Science
107
Cogent business & management
103
Asia Pacific journal of marketing and logistics
102
International journal of electronic marketing and retailing : IJEMR
102
The journal of brand management : an international journal
93
SpringerLink / Bücher
91
International journal of retail and distribution management
90
Journal of internet commerce
86
Marketing intelligence & planning
86
Journal of hospitality marketing & management
85
European journal of marketing : EJM
84
Journal of strategic marketing
82
Journal of travel and tourism marketing
82
The service industries journal
82
International journal of contemporary hospitality management
76
Journal of marketing
76
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Electronic commerce research
75
International journal of internet marketing and advertising : IJIMA
75
International journal of consumer studies
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Tourism management : research, policies, practice
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of service management
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Services marketing quarterly
56
International Journal of Retail & Distribution Management
54
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ECONIS (ZBW)
16,135
Other ZBW resources
315
RePEc
11
BASE
5
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1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10010391419
Saved in:
3
Investigation of applied criteria for selecting online retailers : implications from the Indian market
Kolte, Ashutosh
;
Sangvikar, Balkrishan
;
Pawar, Avinash
; …
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 297-311
Persistent link: https://www.econbiz.de/10012797726
Saved in:
4
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
5
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
6
Marketing
strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
7
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
8
Customer relationship management and the impact of e-coupons on B2C retail markets
Smith, Alan D.
;
Shock, James R.
;
Beaves, Robert
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 203-231
Persistent link: https://www.econbiz.de/10012037773
Saved in:
9
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj
;
Mehra, Amit
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
Saved in:
10
Online retail experience and customer satisfaction : the mediating role of last mile delivery
Vakulenko, Yulia
;
Shams, Poja
;
Hellström, Daniel
; …
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10012209282
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