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The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung; Seo, Youngji; Yoon, Hye Jin; Han, Jeong Yeob - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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Advertising nativeness as a function of content and design congruence
Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung - In: International journal of advertising : the review of … 38 (2019) 6, pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin; La Ferle, Carrie - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10011876103
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364