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~subject:"Consumer behaviour"
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Consumer behaviour
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23
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21
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Journal of business research : JBR
473
Journal of retailing and consumer services
321
The journal of product & brand management
292
The journal of brand management : an international journal
277
Working paper / National Bureau of Economic Research, Inc.
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
153
International journal of hospitality management
126
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
95
European journal of marketing : EJM
93
Journal of international consumer marketing
87
Journal of marketing communications
82
International journal of consumer studies
81
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
76
Marketing intelligence & planning
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing
66
International journal of retail & distribution management
64
Journal of strategic marketing
64
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Marketing letters : a journal of research in marketing
60
NBER working paper series
59
Journal of marketing management : MM
58
Journal of promotion management : JPM
58
Journal of global marketing
57
International marketing review
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
SpringerLink / Bücher
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
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American journal of agricultural economics
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ECONIS (ZBW)
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1
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
Saved in:
5
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
6
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
7
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
8
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
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