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Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003244521
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Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf - 2006
Persistent link: https://www.econbiz.de/10003759553
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The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption
Deshpandé, Rohit - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 214-220
Persistent link: https://www.econbiz.de/10001018729
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Reaching the U.S. Hispanic wine market : highlighting the opportunities
Velikova, Natalia; Wilkinson, Kenton Todd; Harp, Shelley S. - In: Journal of food products marketing 22 (2016) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011560846
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10011636885
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
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The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv; Segev, Sigal; Gavish, Yossi - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
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An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.; Singh, Nitish - In: Journal of marketing theory and practice 22 (2014) 3, pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management
Nevaer, Louis E.V. - 2004
Persistent link: https://www.econbiz.de/10001789742
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A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10003824272