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Brands and brand management : contemporary research perspectives

Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010

Persistent link: https://www.econbiz.de/10003885607

The name game : how naming products increases psychological ownership and subsequent consumer evaluations

Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137

Persistent link: https://www.econbiz.de/10011842200

Why luxury brand managers should pay attention to social class : not all counterfeit users are equal

Amaral, Nelson Borges; Loken, Barbara - In: Rutgers business review 2 (2017) 3, pp. 350-356

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A process-tracing study of brand extension evaluation

Boush, David M.; Loken, Barbara - 2010

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Categorization theory and research in consumer psychology : category representation and category-based inference

Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008

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Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies

Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176

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Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands

Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495

Persistent link: https://www.econbiz.de/10011597867

Why Luxury Brand Managers Should Pay Attention to Social Class : Not All Counterfeit Users are Equal

Amaral, Nelson; Loken, Barbara - 2017

Luxury products are among the most commonly seized counterfeit items by the U.S. Customs and Border Protection Agency, and the annual confiscation rate continues to increase. Globally, the total costs associated with these counterfeits are estimated to be in the range of billions of dollars, and...

Persistent link: https://www.econbiz.de/10014118315

Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

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A path to more enduring happiness : take a detour from specific emotional goals

Rodas, Maria A.; Ahluwalia, Rohini; Olson, Nicholas J. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 673-681

Persistent link: https://www.econbiz.de/10011937371