The socio-technical process of digital transformation calls for a change in our thinking as individuals and organizations. Business leaders in service industries must deal with a highly dynamic and ambiguous environment, as digital technologies promise to dramatically alter the entire...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...