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Die Akquisition von Spenden als eine Herausforderung für das Marketing
Schneider, Willy - 1996
Persistent link: https://www.econbiz.de/10000584022
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Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations
Šebestová, Jarmila; Šebestová, Dana - In: Perspectives on consumer behaviour : theoretical …, (pp. 319-338). 2020
Persistent link: https://www.econbiz.de/10012250647
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
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Marktsegmentierung im Spendensektor : eine Typisierung von Förderern auf Basis ihrer Entscheidungsfindung
Schneider, Willy - In: Jahrbuch der Absatz- und Verbrauchsforschung 43 (1997) 3, pp. 254-269
Persistent link: https://www.econbiz.de/10001230240
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - 2016
Persistent link: https://www.econbiz.de/10011733997
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia - 2010
Persistent link: https://www.econbiz.de/10008823291
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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector : a customer-perceived paradigm
Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-441
Persistent link: https://www.econbiz.de/10009314487
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766