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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss; Burkhalter, Janée - In: Journal of promotion management : JPM 21 (2015) 1, pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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Towards a common terminology for music branding campaigns
Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard; Barès, Franck; Nemani, Anicet - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 887-913
Persistent link: https://www.econbiz.de/10012607862