Similar Search Results

Market orientation and service innovation on customer perceived value : the case of supermarket retailers

Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467

Persistent link: https://www.econbiz.de/10011563837

The effects of perceived value on loyalty : the moderating effect of market orientation adoption

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Service business 11 (2017) 1, pp. 93-116

Persistent link: https://www.econbiz.de/10011722452

The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study

Pedreño-Santos, Ana; García-Madariaga, Jesús; … - In: Services marketing quarterly 40 (2019) 4, pp. 316-330

Persistent link: https://www.econbiz.de/10012179191

Factors affecting relationship marketing in creating customer loyalty in the hospital services business

Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108

Persistent link: https://www.econbiz.de/10012106926

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model

Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493

Persistent link: https://www.econbiz.de/10011591396

Customer journey value : a conceptual framework

Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26

Persistent link: https://www.econbiz.de/10014581523

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

How technology-based startups can use customer value propositions to gain pilot customers

Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374

Persistent link: https://www.econbiz.de/10012392044

1
2
3
4
5
6
7
8
9
10
Next
Last