, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …

In recent years, business ethics has drawn increased interest from business and marketing practitioners as well as from …

perceptions among marketing professionals from Australia, Malaysia, South Africa, and the USA. The variation is explained by …States that in the present era of global marketing, as more companies enter international markets, ethical problems are … understand the latter’s ethical decision‐making processes. Divergence in ethical behavior and attitudes of marketing …