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~subject:"Consumer behaviour"
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Names versus faces: examining...
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Consumer behaviour
Konsumentenverhalten
24
Advertising effects
15
Werbewirkung
15
Brand management
14
Markenführung
14
Brand image
12
Markenimage
12
Celebrity endorsement
10
Celebrity-Werbung
9
Advertising
7
Werbung
7
Brand
6
Children
6
Markenartikel
6
Priming
6
Social Web
6
Social web
6
Beziehungsmarketing
5
Kinder
5
Relationship marketing
5
Credibility
4
Glaubwürdigkeit
4
Marketing cooperation
4
Marketingkooperation
4
Phonetic symbolism
4
Australia
3
Australien
3
Authenticity
3
Brand names
3
Congruence
3
Emotion
3
Internet marketing
3
Online-Marketing
3
Product attributes
3
Target group
3
Zielgruppe
3
Attractiveness
2
Beschwerdemanagement
2
Brand associations
2
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18
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24
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24
Aufsatz in Zeitschrift
24
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English
24
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Ilicic, Jasmina
18
Kulczynski, Alicia
13
Baxter, Stacey M.
8
Webster, Cynthia M.
4
Baxter, Stacey
3
Brennan, Stacey M.
3
Hook, Margurite
3
Armstrong, Christine
2
Brennan, Stacey
2
Aleti, Torgeir
1
Blakemore, Jason
1
Chan, Eugene Y.
1
Harrigan, Paul
1
IIicic, Jasmina
1
Lowrey, Tina M.
1
Rayner, Ethan
1
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The journal of brand management : an international journal
6
European journal of marketing
3
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
24
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1
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
2
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
3
Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
4
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
7
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
8
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
9
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
10
Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite
;
Kulczynski, Alicia
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
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