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~subject:"Consumer behaviour"
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How fit connects service brand...
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Consumer behaviour
Brand management
12
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Markenführung
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Brand image
11
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11
Service brands
8
Sponsoring
8
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event sponsorship
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event-sponsor fit
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Dienstleistungsqualität
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Dienstleistungssektor
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Domestic Country Bias
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Event marketing
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Event-Marketing
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International marketing
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Lieferantenmanagement
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Baqai, Sana
1
Brandão, Amélia Maria Pinto da Cunha
1
Brinker, David L.
1
Brown, Brian
1
Casidy, Riza
1
Chang, Ching-Hung
1
Cioppi, Marco
1
Curina, Ilaria
1
Dimitriu, Radu
1
Francioni, Barbara
1
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1
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1
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1
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1
Lee, Zoe
1
Loureiro, Sandra Maria Correia
1
Maree, Tania
1
Mogaji, Emmanuel
1
Mohan, Mayoor
1
Ndhlovu, Thinkwell
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Nguyen Phong Nguyen
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European journal of marketing
1
International journal of event and festival management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Journal of travel and tourism marketing
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1
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
Saved in:
2
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
3
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
4
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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6
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
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7
Exploring service brand associations: a consumers' perspective in rising service economy
Qureshi, Jawaid Ahmed
;
Padela, Shoaib M. Farooq
; …
- In:
Estudios de economía aplicada : revista promovida por …
39
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012813958
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8
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
9
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
10
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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