Purpose – The purpose of this paper is to propose and test a longitudinal country‐people image effect model involving a significant negative international incident between countries; study how such a model changes over time; and study the extent of image recovery in terms of how the offending...

Purpose – The purpose of this paper aims to investigate the relationship between brand personality, country‐of‐origin (COO) image and purchase intention. Specifically, it is suggested that COO image exerts both main and interaction impact on purchase intention. Design/methodology/approach...

Purpose – This study, conducted in Norway, aims to investigate whether increasing consumers' familiarity by repeating cause related marketing (CRM) claims helps in reducing their skepticism towards CRM campaigns. It also seeks to test whether the relationship between familiarity and skepticism...

The country‐of‐origin (CO) literature has traditionally focused on consumer product evaluations which are presumed to occur during the evaluation of alternative stages of the consumer buying decision process, where knowledge about product attribute information is either provided or assumed....