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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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The role of loyalty programs in behavioral and affective loyalty
García Gómez, Blanca; Gutiérrez Arranz, Ana; … - In: Journal of Consumer Marketing 23 (2006) 7, pp. 387-396
Purpose – The aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables. Design/methodology/approach – Research data were taken from a survey carried out on 750...
Persistent link: https://www.econbiz.de/10014848558
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Self-control in the retailing industry : inducing rejection of loyalty schemes
Foschi, Matteo - 2017 - This version: November 13, 2017
Persistent link: https://www.econbiz.de/10012814225
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Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.; Chen, Chih-chien - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211