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~subject:"Consumer behaviour"
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Consumer behaviour
Innovation
93,042
Innovationsmanagement
20,673
Innovation management
20,033
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16,348
Marketingmanagement
16,309
innovation
13,183
Theorie
11,997
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Patent
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Industrieforschung
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Produktentwicklung
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4,571
New product development
4,570
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Heidenreich, Sven
11
Sheth, Jagdish N.
11
Wiedmann, Klaus-Peter
10
Foxall, Gordon R.
9
Gierl, Heribert
9
Hawkins, Del I.
9
Melewar, T. C.
9
Rajagopal
9
Bauer, Hans H.
8
Best, Roger J.
8
Dwivedi, Yogesh Kumar
8
Herrmann, Andreas
8
Herstatt, Cornelius
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Bruwer, Johan
7
Dahl, Darren W.
7
Esch, Franz-Rudolf
7
Goldfarb, Avi
7
Hippel, Eric von
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Albers, Sönke
6
Alpert, Frank
6
Johnson, Lester W.
6
Lowe, Ben
6
Lüthje, Christian
6
MacInnis, Deborah J.
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Sultan, Fareena
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Chao, Chih-Wei
5
Chintagunta, Pradeep K.
5
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American Marketing Association
26
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
Harvard Graduate School of Business Administration
2
IGI Global
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bonn Graduate School of Economics
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
FAO
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Published in...
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Journal of business research : JBR
123
Journal of retailing and consumer services
75
Journal of Consumer Marketing
38
Journal of marketing communications
37
Journal of marketing
35
European Journal of Marketing
34
Asia Pacific journal of marketing and logistics
29
Journal of marketing management : MM
29
The journal of product & brand management
29
European journal of marketing : EJM
28
Journal of the Academy of Marketing Science
28
Technological forecasting & social change : an international journal
27
Psychology & marketing
26
Journal of strategic marketing
25
SpringerLink / Bücher
24
The journal of brand management : an international journal
24
Journal of retailing
23
Marketing intelligence & planning
23
The journal of consumer marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
International Journal of Bank Marketing
21
International journal of hospitality management
20
Journal of Product & Brand Management
20
Journal of Islamic marketing : JIMA
19
Business horizons
18
International journal of internet marketing and advertising : IJIMA
18
International journal of consumer studies
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of retail & distribution management
17
The journal of business & industrial marketing
17
Cogent business & management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
International journal of advertising : the review of marketing communications
15
International journal of technology marketing : IJTMkt
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Springer eBook Collection
15
Strategic Direction
15
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ECONIS (ZBW)
3,766
Other ZBW resources
230
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1
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1
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1
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Haidar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
2
Is product
innovation
as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
3
To understand the life cycle and customer adoption of mobile apps in modern India
Malik, Rajeshwari
- In:
International journal of electronic customer …
12
(
2020
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10012509235
Saved in:
4
The effects of consumer innovativeness on sport team applications acceptance and usage
Kim, Yongjae
;
Kim, Soojin
;
Rogol, Elizabeth
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10011734780
Saved in:
5
The impact of crowdsourcing and user-driven
innovation
on R&D departments'
innovation
activity : application of multivariate correspondence analysis
Szopik-Depczyńska, Katarzyna
;
Dembińska, Izabela
; …
- In:
Equilibrium : quarterly journal of economics and …
19
(
2024
)
1
,
pp. 171-206
Persistent link: https://www.econbiz.de/10014520451
Saved in:
6
Blue ocean versus competitive strategy : theory and evidence
Burke, Andrew
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10008664820
Saved in:
7
Knowledge-intensive entrepreneurship and the voice-of-the-consumer
Englis, Basil G.
;
Englis, Paula Danskin
;
Groen, Aard
; …
-
2010
Persistent link: https://www.econbiz.de/10008857759
Saved in:
8
Innovations for potential
entrepreneurs
in service quality and customer loyalty in the hospitality industry
Satti, Zoya Wajid
;
Babar, Samreen Fahim
;
Parveen, Shagufta
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
3
,
pp. 317-328
Persistent link: https://www.econbiz.de/10012549151
Saved in:
9
Blue Ocean Versus Competitive Strategy : Theory and Evidence
Burke, Andrew E.
;
van Stel, Andre J.
;
Thurik, Roy
-
2012
innovation
’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been …
Persistent link: https://www.econbiz.de/10014171653
Saved in:
10
Co-creating consumption experiences : an endless
innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
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