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Consumer behaviour
Marketing management
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O'Cass, Aron
24
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7
Siahtiri, Vida
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Journal of retailing and consumer services
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European journal of marketing : EJM
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Journal of Product & Brand Management
2
The journal of services marketing
2
Australasian marketing journal
1
Electronic markets : the international journal on networked business
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European Journal of Marketing
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
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2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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3
An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron
;
Carlson, Jamie
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
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4
Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika
;
O'Cass, Aron
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009747184
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5
Creating commercially compelling website-service encounters : an examination of the effect of website-service interface performance components on flow experiences
Carlson, Jamie
;
O'Cass, Aron
- In:
Electronic markets : the international journal on …
21
(
2011
)
4
,
pp. 237-253
Persistent link: https://www.econbiz.de/10009405904
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6
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
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7
Blood donation : comparing individual characteristics, attitudes, and feelings of donors and nondonors
Griffin, Deborah
;
Grace, Debra
;
O'Cass, Aron
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10010489685
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8
An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
O'Cass, Aron
;
Carlson, Jamie
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 419-434
Persistent link: https://www.econbiz.de/10009672373
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9
Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron
;
Grace, Debra
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 521-537
Persistent link: https://www.econbiz.de/10003735892
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10
Eliciting positive social change : marketing's capacity to drive prosocial behaviours
O'Cass, Aron
;
Griffin, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 825-843
Persistent link: https://www.econbiz.de/10011447637
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