Narrow search
Showing 1 - 10 of 2,932
Cover Image
Perceived value : a critical examination of definitions, concepts and measures for the service industry
Boksberger, Philipp E.; Melsen, Lisa - In: The journal of services marketing 25 (2011) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10009230971
Cover Image
The Exclusive Value Principle – A Concept for Marketing
Groth, John C. - In: Journal of Product & Brand Management 3 (1994) 3, pp. 08-18
Codifies a unique marketing and valuation principle: the exclusive value principle (EVP). This principle relates value creation to “psychic space”. Psychic needs can create enormous margins and other benefits. One can influence price/demand as well a create, stimulate, or help define a need...
Persistent link: https://www.econbiz.de/10014896418
Cover Image
An investigation into the antecedents of prepurchase online search
Wang, Jingguo; Yang, Zhiyong; Brocato, E. Deanne - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
Cover Image
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
Cover Image
Understanding, measuring, and using brand equity
Dyson, Paul; Farr, Andy; Hollis, Nigel S. - 2009
Persistent link: https://www.econbiz.de/10003784813
Cover Image
A brief retrospective and introspective on value
Babin, Barry J.; James, Kevin William - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 471-478
Persistent link: https://www.econbiz.de/10008662677
Cover Image
Profiling mobile TV adopters in college student populations of Korea
Lee, Hyunjoo; Ryu, Jungho; Kim, Daejoong - In: Technological forecasting & social change : an … 77 (2010) 3, pp. 514-523
Persistent link: https://www.econbiz.de/10003974508
Cover Image
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924344
Cover Image
Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
Cover Image
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah; Mahdiloo, Mahdi; Saen, Reza Farzipoor - In: The journal of business & industrial marketing 28 (2013) 7, pp. 577-588
Persistent link: https://www.econbiz.de/10010125757