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~subject:"Consumer goods marketing"
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Fußballstudie 2014 - Die Marke...
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Consumer goods marketing
Markenführung
16,990
Brand management
16,988
Consumer behaviour
7,308
Konsumentenverhalten
7,307
Markenimage
6,975
Brand image
6,896
Brand
5,118
Markenartikel
5,083
Beziehungsmarketing
2,521
Relationship marketing
2,521
Social Web
1,746
Social web
1,746
Online-Marketing
1,561
Internet marketing
1,541
Marketingmanagement
1,341
Marketing management
1,332
Werbewirkung
1,119
Markenpolitik
1,116
Advertising effects
1,114
Deutschland
1,032
Germany
1,019
Luxury goods
850
Luxusgüter
850
Werbung
720
Advertising
707
Einzelhandel
669
Retail trade
664
Marketing
651
Corporate reputation
644
Firmenimage
644
Brand loyalty
640
Theorie
628
Theory
628
Customer satisfaction
627
Kundenzufriedenheit
627
Internationales Marketing
609
International marketing
599
USA
579
Emotion
577
United States
569
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Undetermined
12
Free
7
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Book / Working Paper
41
Article
34
Type of publication (narrower categories)
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Article in journal
21
Aufsatz in Zeitschrift
21
Hochschulschrift
21
Thesis
18
Aufsatz im Buch
12
Book section
12
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
6
Working Paper
6
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
50
English
25
Author
All
Ahlert, Dieter
3
Boch, Sonja
3
Gedenk, Karen
3
Neslin, Scott A.
3
Chimhundu, Ranga
2
Düerkop, Henrike
2
Huber, Jan-Alexander
2
Kramer, Robert
2
Kranz, Marcel
2
Volkmer, Stefan
2
Völckner, Franziska
2
Walsh, Gianfranco
2
Zatloukal, Grit
2
Andres, Nils
1
Anselstetter, Sabine
1
Baetzgen, Andreas
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Berry, Leonard L.
1
Bruhn, Manfred
1
Burmann, Christoph
1
Dannewald, Till
1
Davis-Sramek, Beth
1
Dollet, Jean Noel
1
Dotzel, Thomas
1
Díaz, Angel
1
Efrat, Kalanit
1
Fantapié Altobelli, Claudia
1
Fernández-Moya, María Eugenia
1
Fischer, Marc
1
Fuchs, Marcus
1
Germain, Richard
1
Gheisary, Esmira
1
Gierl, Heribert
1
Hall, Colin Michael
1
Haller, Peter
1
Halpert, Karen D.
1
Helmig, Bernd
1
Herstein, Ram
1
Horn, Sierk
1
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Institution
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Springer Fachmedien Wiesbaden
2
Helmut-Schmidt-Universität
1
Springer International Publishing
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
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All
SpringerLink / Bücher
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing : ZFP ; journal of research and management
2
Marktorientiertes Management
2
Schriften zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The journal of brand management : an international journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Aufbruch : Ingredient Branding schafft Werte
1
Beiträge zum Produkt-Marketing
1
Cases on branding strategies and product development : successes and pitfalls
1
Die Betriebswirtschaft : DBW
1
Düsseldorf working papers in applied management and economics
1
EuroMed journal of business
1
Flagship marketing : concepts and places
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Global entrepreneurship and new venture creation in the sharing economy
1
Handbuch Kommunikationsmanagement
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovative Markenführung und -implementierung
1
International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
1
International journal of business excellence
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business logistics : JBL
1
Journal of business strategy
1
Journal of retailing and consumer services
1
MUK Premium
1
Management decision : MD
1
Management for professionals
1
Marktorientiertes Management / Research
1
Metamorphosis : a journal of management research
1
Münsteraner Schriften zur Distributions- und Handelsforschung
1
Reihe: Marketing : MAR
1
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ECONIS (ZBW)
75
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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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2
Should the devil wear Prada? : analyzing consumers' responses to luxury branding
Gheisary, Esmira
- In:
International fragmentation : impacts and prospects for …
,
(pp. 19-35)
.
2016
Persistent link: https://www.econbiz.de/10011550836
Saved in:
3
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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4
Adding value : brands and marketing in food and drink
Jones, Geoffrey
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010417950
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5
Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
Düerkop, Henrike
-
2015
Persistent link: https://www.econbiz.de/10011309236
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6
Markenführung von Kreditinstituten : Statusanalyse und Übertragbarkeit von Strategien und Instrumenten aus der Konsumgüterbranche
Wildschütz, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528983
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7
Branding impetus for start-ups : relevance and rhetoric
Venkatesh, Umashankar
- In:
Global entrepreneurship and new venture creation in the …
,
(pp. 54-74)
.
2018
Persistent link: https://www.econbiz.de/10011764046
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8
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
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9
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
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10
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
-
2018
Persistent link: https://www.econbiz.de/10011812938
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