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Marketing-Entscheidungen
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000560775
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Marketing decision support models : the marketing engineering approach
Lilien, Gary L.; Rangaswamy, Arvind - In: The handbook of marketing research : uses, misuses, and …, (pp. 230-254). 2006
Persistent link: https://www.econbiz.de/10003420120
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Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Zukunftsorientierung im Marketing
Bruhn, Manfred; Kirchgeorg, Manfred - In: Zukunftsorientierung in der Betriebswirtschaftslehre, (pp. 227-247). 2011
Persistent link: https://www.econbiz.de/10008988520
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Ethical judgments are different : an information processing perspective on the unique nature of ethical judgment and ethical judgment processes
Sparks, John R. - In: Handbook on ethics and marketing, (pp. 89-110). 2015
Persistent link: https://www.econbiz.de/10011301193
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012
Persistent link: https://www.econbiz.de/10009621894
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The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony; Quinn, Lee; Baron, Steve - In: Competitive intelligence, analysis and strategy : …, (pp. 109-118). 2013
Persistent link: https://www.econbiz.de/10009680264