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~subject:"Corporate reputation"
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Corporate reputation
Marketingmanagement
16,903
Marketing management
16,085
Öffentlichkeitsarbeit
9,796
Public relations
8,886
Marketing
3,740
Theorie
3,039
Theory
3,025
Deutschland
2,934
Germany
2,744
Konsumentenverhalten
2,710
Consumer behaviour
2,708
Beziehungsmarketing
1,984
Relationship marketing
1,980
USA
1,910
United States
1,825
Kommunikation
1,774
Markenführung
1,553
Brand management
1,549
Strategisches Management
1,516
Corporate Social Responsibility
1,490
Communication
1,485
Unternehmenspublizität
1,471
Corporate disclosure
1,470
Corporate social responsibility
1,469
Online-Marketing
1,414
Social Web
1,398
Social web
1,398
Internet marketing
1,367
Strategic management
1,243
Unternehmenserfolg
1,177
Firm performance
1,173
Unternehmen
1,055
Innovation
910
Werbung
869
Stakeholder
856
KMU
828
Firmenimage
827
SME
827
Internationales Marketing
784
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Melewar, T. C.
27
Balmer, John M. T.
19
Foroudi, Pantea
12
Bang, Nguyen
9
Podnar, Klement
8
Coombs, W. Timothy
7
Balmer, John M.T.
6
Carroll, Craig E.
6
Dennis, Charles
6
Dowling, Grahame R.
5
Kitchen, Philip J.
5
Lies, Jan
5
Burghausen, Mario
4
Doorley, John
4
Garcia, Helio Fred
4
Greyser, Stephen A.
4
Ingenhoff, Diana
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Wiedmann, Klaus-Peter
4
Aula, Pekka
3
Becker, Kip
3
Berens, Guido A. J. M.
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Dinnie, Keith
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Foroudi, Mohammad Mahdi
3
Garcia, Helio F.
3
Gupta, Suraksha
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
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Chartered Institute of Marketing
1
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1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Accounting Study Group
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leuphana Universität Lüneburg
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Sage Publications <Beverly Hills, Calif.; London>
1
Springer-Verlag GmbH
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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Corporate communications : an international journal
38
Corporate reputation review : an international journal
29
Journal of business research : JBR
28
Journal of business ethics : JOBE
18
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
13
Journal of communication management : an international journal
12
SpringerLink / Bücher
12
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Marketing intelligence & planning
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Contemplating corporate marketing, identity and communication
6
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
The journal of product & brand management
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
International studies of management and organization
5
Journal of business strategy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Europäische Hochschulschriften / 5
4
Journal of business ethics : JBE
4
Journal of communication management
4
Management decision : MD
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
The marketing review
4
Academy of Management journal : AMJ
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
Journal of business communication : JBC
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
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ECONIS (ZBW)
823
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823
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1
Introducing public relations : theory and practice
Butterick, Keith
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10008841282
Saved in:
2
The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa
- In:
Central European business review : CEBR
2
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
Saved in:
3
Strategic reputation management : towards company of good
Aula, Pekka
;
Mantere, Saku
-
2008
Persistent link: https://www.econbiz.de/10003565019
Saved in:
4
Unternehmen von der schönsten Seite : Corporate Books für PR und Marketing
Klug, Sonja Ulrike
-
2010
Persistent link: https://www.econbiz.de/10014006035
Saved in:
5
Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel
;
Maurer, Fabian
-
1999
Persistent link: https://www.econbiz.de/10000681573
Saved in:
6
New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
(
2016
)
2
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
Saved in:
7
An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim
;
Denizci Guillet, Basak
;
Law, Chun …
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.
;
Huang-Horowitz, Nell C.
;
McKeever, …
- In:
Journal of communication management : an international …
18
(
2014
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
Saved in:
10
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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