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~subject:"Corporate reputation"
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Corporate reputation
Brand management
87
Markenführung
87
Consumer behaviour
73
Konsumentenverhalten
73
Firmenimage
48
Brand image
35
Markenimage
35
Unternehmenskultur
28
Corporate culture
26
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
24
Öffentlichkeitsarbeit
24
Marketing
23
Theorie
22
USA
22
United States
22
Brand
21
Markenartikel
20
Brand architecture
19
Markenarchitektur
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation
15
Welt
15
World
15
Reputation
14
Strategisches Management
14
Strategic management
13
Unternehmenserfolg
13
Customer satisfaction
12
Firm performance
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Corporate social responsibility
11
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Undetermined
26
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Article
39
Book / Working Paper
9
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Article in journal
42
Aufsatz in Zeitschrift
42
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
3
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
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Language
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English
48
Author
All
Melewar, T. C.
47
Bang, Nguyen
13
Foroudi, Pantea
12
Dennis, Charles
10
Sharifah Faridah Syed Alwi
5
Navare, Jyoti
4
Ageeva, Elena
3
Bartholmé, Roland H.
3
Dinnie, Keith
3
Gupta, Suraksha
3
Hussain, Shahzeb
3
Jin, Zhongqi
3
Ali, Raza
2
Chen, Chen-Chu Matilda
2
Devereux, Luke
2
Kitchen, Philip J.
2
Priporas, Constantinos-Vasilios
2
Srivoravilai, Nopporn
2
Ackfeldt, Anna-Lena
1
Bodoh, Jim
1
Chen, Chen-Chu
1
Chen, Cheng-Hao Steve
1
Czinkota, Michael R.
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Han, Sung Ho
1
Hemsley-Brown, Jane
1
Japutra, Arnold
1
Karaosmanoglu, Elif
1
Karaosmanoǧlu, Elif
1
Lange, Thomas
1
Liu, Martin J.
1
Lloyd, Stephen
1
Lynch, Richard L.
1
Martin, Kelly D.
1
McCann, Christopher D.
1
Pantano, Eleonora
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
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Published in...
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Journal of business research : JBR
9
International studies of management and organization
8
Journal of marketing communications
3
Journal of world business : JWB
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of general management
1
Journal of marketing management : MM
1
Routledge studies in marketing
1
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ECONIS (ZBW)
48
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1
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
2
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
3
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
4
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
5
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
6
The moderating influences on the relationship of corporate reputation with its antecedents and consequences : a meta-analytic review
Ali, Raza
;
Lynch, Richard L.
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1105-1117
Persistent link: https://www.econbiz.de/10010517089
Saved in:
7
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
10
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
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